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Holland-Zeeland Loop Initiative--Letters
of Invitation
We sent invitation letters to:
- Audiologists and hearing aid dispensers
- These were the first letters sent to alert them to the initiative.
- They were encouraged to include T-coils in future hearing
aids sold, with expectation of their usefulness.
- A follow-up letter two weeks before the informational meeting
gave updated information on the letter campaign, the to-be-announced
grants, the media publicity, and welcomed them to invite
their patients.
- Local churches
- Each letter of invitation to our informational meeting was
addressed personally to the pastor or priest of the church.
- The letters included
- a description of the induction system and its benefits
- a promise of to-be-announced grant support.
- Each letter included the article "Hearing the Word"
by David Myers, published in the Church Herald.
- After the meeting, each pastor or priest---whether having
attended or not---received a follow-up letter summarizing
the excellent response and giving specifics of grant support
and installation.
- Schools
- The letters were addressed personally to the district superintendent
of each district in the Holland-Zeeland area.
- Copies of the letters were sent to every principal in every
middle and high school in every district.
- Copies of the letters were also sent to every special education
teacher in every middle and high school in every district.
- The letters explained the technology and highlighted the
potential benefit to the visiting public and the students
of the school system if used in a large auditorium.
- A promise of to-be-announced grant support was included
in the letter.
- Retirement/nursing homes
- The letters were addressed personally to each manager of
all retirement/nursing homes in the Holland-Zeeland area.
- The letters stressed the advantages of having the loop system
in auditoriums and TV rooms.
- A promise of to-be-announced grant support was included
in the letter.
- Banks and fast food restaurants
- The letters were addressed personally to each manager of
all the banks and fast food restaurants in the area.
- The letters stressed the advantages of the hearing loop
system in the drive-through stations at their businesses.
- Grant seeking letters
- Additional points to be made in soliciting grant funds from
corporations, family foundations, or community foundation:
- Cost-effective: will help increasing numbers of people (as
more and more hard of hearing get T-coils) for modest cost
per institution.
- A one-time effort: Once it's done it's done; no follow-up
or annual requests.
- No organization is being created, no bureaucracy, no staff
overhead--100 percent of monies go toward equipment and
installation.
- Compared to those with impaired mobility of vision--who
also have important needs--the hard of hearing are a larger,
faster growing, and largely invisible minority.
- Similar letters were sent to
- courtrooms
- theaters
- banquet facilities
- libraries
- major corporations (that had large meeting rooms with PA
systems)
- city halls
All of the letters included a two-page essay describing
the induction loop system and requested that an enclosed
pre-paid reply card be returned stating whether their organization
would be attending the meeting and how many representatives
would be coming.
Sample
invitation letter.
Back to Initiatives page OR
Back to Objectives
& Strategies page.
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