(3 per page, pdf) Coupons used at The Shedd. “I have a donor who will pick up 50% of the cost of a ticket for new patrons. We call it our “Let Me Introduce You” program.
It makes for great promotion with low cost. I send coupons to whoever I am targeting with a special invitation to come try out some music.
We did 2 things with our hearing loops:
1) One coupon I distribute with wild abandon, especially to anybody coming in to test out the portable loop or the loop at the Ticket Office, to encourage them to try out a live performance next.
2) The other coupon we place at willing audiologist and hearing instrument specialist offices for their clients. We put their name in the “courtesy of” line to both credit them and to track who is supporting telecoils!!”
